They have a retail location in the heart of Los Angeles but also boast a wide selection of 1400 Korean products in the skincare, makeup, hair care, bath & body, and accessories categories on the company’s online store. The company ships domestically and internationally, with free shipping on all orders over $60.
Furthermore, the brand is one of the most trusted in their area of business, with 4.5 stars out of 5 based on over 100 reviews on Yelp. Customers universally praise their incredible deals, especially on face masks, their high-quality selection of beauty products straight from Korea, including Innisfree, and their very helpful staff.
The majority of items can be purchased online and shipped directly to you. However, if you happen to live in the area in which the company’s retail location is based, you have a chance to pick it up in-store at the moment of online checkout. Plus, you can be sent a notification when the order is ready!
Some of their best-selling products include herbal shampoos, repair masks for damaged hair, collagen peptide serum, and pure water wet wipes. Many products are Hello Kitty themed to appeal to those fans. They have a decent following on social media, with close to 2,000 on Instagram.
Their COVID-19 section offers one of the widest arrays of premium face masks ever seen in a beauty store. Not only do the masks come in multiple colors, but they are also filterable by brand, price, and product type. In addition to masks, they also offer mask straps, sanitizer sprays, gloves, and cleansing wipes.
In the hair section, products are divided up by shampoo, conditioner, treatment masks, essence, lotion, oil, styling, perms and colors, combs and brushes, wax, cover touch up, sets, and iron.
Moreover, the company has a partnership with The Creme Shop BT21, another influential Korean beauty brand to sell products in a shared pool. Many of the products sold as part of this collaboration are entire collections that manage to cost less than $10. They are colorful and thematic, with different animals on the cover of collection-based products.
Certain products come bundled as gift sets to make it very easy to give a meaningful item to a friend or loved one for a special day. In addition to skincare sets, they sell trial kits, collagen sets, essence, and serum sets for incredible bargains.
Speaking of special deals, they offer numerous premium products on sale for holidays and other unique times of the year that would normally be sold at a high price. For example, the Cellcure Botanew Skin Care Special Set + Hydra Nourishing Cream + Signature Essence Set is discounted over $100.00 from its original price of $350.00.
The Classic Cosmetics section offers a variety of products that average below $20 in price that are popular, commonly sold beauty and personal care items.
You cannot go wrong with a brand with an unmatched collection, boasting a trusted customer base, and offering outstanding service online and in person. This is genuinely the best Korean beauty store to exist!